September 22, 2021

Gucci unveils the launch of an epic campaign highlighting the new GUCCI 25H, which showcases the watch design in a series of striking compositions 一 accompanied by a video that draws inspiration from the art of watchmaking.

The automatic edition of the GUCCI 25H marks a milestone for the luxury house, breathing life into their first mechanical watch in the super-slim sports-luxe mode, fitted with a debut in-house calibre, the GG727.25. The campaign is shot in a watchmaker’s studio and includes portraits of models in a workplace environment to capture the essence of the various styles and representations of the watches. T

he steel edition takes center stage, capturing the design’s impressively thin 7.2mm case, sleek bezel, and contemporary architectural details, the images composition also highlights its satin-brushed finishing and dark-grey horizontal lines.

Each piece is crafted with sharp precision and ultra-fine 4mm case and features signature Gucci details and a five-link integrated bracelet design. One edition is presented in two different sizes. Another, with a steel case and a silver brass dial, is accompanied by the smaller version with a diamond-embellished bezel and a white brass dial.

Check out the campaign below.